New Recruit

Further expanding its global reach, Cineflix International, the London-based international television distribution company has hired Sabrina Ayala as its new Vice President of Latin America and Iberia Sales and Acquisitions.

“We are thrilled that Sabrina has decided to join us at Cineflix International. She has an impressive track record in distribution, programming and marketing,” says Paul Heaney, President and Managing Director of Cineflix International. “I can not think of a better person to anchor our presence in Spanish and Portuguese speaking countries.”

“I am delighted I will be joining a company with such a great reputation in sales and an outstanding track record for servicing producers,” Ayala says. “Over the past 10 years, I have gained invaluable experience of the international television industry and I look forward to applying that expertise to driving Cineflix’s business in Latin America and Iberia.”

As of August 30th 2010, Ayala will be based in the company’s New York City office. She joins Cineflix from CABLEready where she spent nearly a decade, first as a Program Sales Associate, then as Director of Programming, and finally as the company’s Vice President of Sales and Marketing.

Cineflix International is a leading global distributor of television programming with a successful track record of exploiting rights and building international TV brands. With a rapidly growing library of new and popular programming in genres as diverse as entertainment, factual entertainment, reality, documentary, drama doc and specialist factual, our expanding catalogue offers programmes the world wants to watch.


Katina Katadotis, Cineflix
514 278-3140,

Cheryl Clarke, Mushroom Media
44 207 582 5800,