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Asian Deals Soar

Cineflix International comes to next month’s Asian Television Forum (ATF) on the back of several pan-regional deals, fuelling its ambition to become a major content-provider to the booming Asian market.

Brokered by sales manager Chris Bluett, who added Asia to his territory portfolio in August, deals have been closed from India to Indonesia for a wide range of factual entertainment and documentary programming.

On its way to India is Frantic Films’ new restaurant-rescue show The Opener, which has been acquired by Real Global Broadcasting. Also set for the sub-continent and a new life on Discovery India are the extreme-luxury travel show UberGuide and Human Prey, which looks at bone-chilling predator attacks through the eyes of the victims who survived them.

The evergreen Mayday franchise, now in its eighth season, has found a new home in Japan. Mayday: Lockerbie, which tracks the horrific events on December 21, 1988, when Pan Am flight 103 exploded over the UK village of Lockerbie, has been acquired by Nippon TV for broadcast on its family show, World’s Great TV. Japan’s Formulation TV, meanwhile, has bought Mayday: Attack Over Baghdad, for broadcast on TV Asahi.

Mayday is also set to thrill Indonesian audiences thanks to a deal with Malaysian distributor Juita Viden, which has licensed seasons one to three for B Channel. Also headed for Indonesia is fitness and nutrition challenge The Last 10 Pounds Boot Camp, which has been bought by Li TV. The show, in which contestants undergo an intense ‘resizing’ regime, will also be broadcast in Singapore, Malaysia/Brunei, Hong Kong and Taiwan.

In other key Asian deals, Korea’s HomeStory TV has acquired the renovation-rescue show House Poor and green challenge Eco House, while agent Plus Media Partner has taken Campus PD and Pitchin’In for Channel View and Food TV respectively.

Bluett said: “Asia is proving to be a very competitive market for Cineflix International. Thanks to rise in thematic channels launching around the region, the need for factual and factual entertainment is higher than ever. Our ever-growing catalogue allows us to cater to these new channels, as well as providing quality content to key networks.”

Cineflix International is a leading independent distributor in the global television industry, working closely with major international broadcast partners and producers to provide brands and formats with worldwide appeal. With over 1500 hours of quality programming, plus 600 new hours expected this year, our library includes factual, factual entertainment, formats, and a soon-to-be-featured catalogue of scripted shows.

For further information, please contact:
Cheryl Clarke at Mushroom Media on:
Tel: +44 (0)207 582 5800
E: cheryl@mushroom-media.co.uk
Paul Heaney, president and managing director, Cineflix International on:
Tel: +44 (0)20 8996 1815
E: pheaney@cineflix.com