Sales Accelerate in the CIS Territories

Cineflix International reports buoyant sales to Russia and Ukraine, with several landmark deals closed in the last month.

The Russian distributor Studio U7 has taken 78 hours of CID programming — with the emphasis on animals.

Among the titles included in the package are A Dog’s Life, a docu-soap about the rescue, rehabilitating and re-homing of abused dogs; Animals at Work, which looks at the extraordinary creatures that make our lives easier, safer and happier; the latest season of Zoo Tales, which gets up close and personal with the animals in Australia’s top zoos; and all five seasons of Dogs with Jobs, which pays tribute to the heroic canines who work as rescuers, guides, scent detectives, entertainers and athletes.

Also en route to Russia via a deal with broadcaster 7TV is design challenge Inside The Box With Ty Pennington (13×30 min); Kim’s Rude Awakenings (26×30 min), in which queen of clean, Kim Woodburn, tackles the nation’s rudest, laziest and messiest families; and extreme makeover show Rags to Red Carpet (13×30 min), which brings the glitz and glam of Hollywood into the lives of ‘real’ women.

Rags to Red Carpet is also on its way to Ukraine, thanks to a deal with CITI/Gravis TV. The entertainment-led channel has also acquired two other ratings-winning CID titles: Eat Yourself Sexy (13×30 mins), now starring nutrition sensation Gillian McKeith; and Princess (13x 60 min), which sees teen divas transformed into responsible young adults.

The up-and-coming Ukrainian commercial broadcaster TBI has signed up for over 50 hours of content, acquiring a broad sweep of programming from across CID’s well-stocked factual catalogue.

New titles include the latest season of the Huge Moves franchise, which sees entire structures — a cathedral, a homestead, even an entire town — transported by land, sea and air; and Frantic Films’ provocative one-hour documentary, Surviving the Future, which explores the reality behind doomsday predictions.
The deals were brokered by sales manager Caroline Schroeter, whose portfolio was recently expanded to include the CIS and Baltic territories.

Schroeter, who speaks Russian, said: “We are starting to unlock the huge potential of the Russian and Ukrainian markets. Local broadcasters are demonstrating their openness to, and enthusiasm for, quality factual content.”

She added that the CIS’ media landscape has changed significantly in the last half year: “In the aftermath of the economic downturn, there has been significant restructuring, with new channels and media players entering the territory. Broadcasters are also becoming more open-minded about factual entertainment, and Cineflix is making the most of this change in attitude to strengthen its position in these dynamic markets.”

Schroeter joined CID earlier this year from VOX in Germany, where she served as commissioning editor responsible for several high-profile shows, including Come Dine With Me. In her first six months at CID, she broke records by closing deals for over 150 hours of factual content with A-list broadcasters from across Germany, Austria and Switzerland.

Cineflix International is a leading independent distributor in the global television industry, working closely with major international broadcast partners and producers to provide brands and formats with worldwide appeal. With over 1,500 hours of quality programming in our library, including factual, factual entertainment, formats and a soon-to-be-featured catalogue of scripted shows, our new programming is expanding at a rate of 600 hours every year.

For further information, please contact:
Cheryl Clarke at Mushroom Media on:
Tel: +44 (0)207 582 5800
Paul Heaney, president and managing director, Cineflix International on:
Tel: +44 (0)20 8996 1815