Global Demand Strong for Culinary Content

Cineflix International reports sales of its top-performing cooking and restaurant shows into all the major TV territories of the world, it was announced today by company President, Paul Heaney.

Some 30 broadcasters from 20 territories — from New Zealand to the Netherlands — have acquired Conviction Kitchen, The Cupcake Girls, Dinner Party Wars, and The Opener Heaney said, pointing to the pivotal role played by food shows in today’s broadcast schedules.

Conviction Kitchen is an original Cineflix production, the format of which was recently licensed and is currently airing on Channel 7 in Australia. 

The original two seasons totaling 16 x 60 min in which top chef Marc Thuet is thrown into a kitchen with 24 ex-cons and challenged to open a high-end restaurant in just three weeks, has now sold across Europe (MTV Finland; W9/EDI TV France; SBS Netherlands; Nordisk Film TV and TV2 Norway; Grupo Zeta Spain; TV4 Sweden) and in Latin America to Turner Broadcasting/TruTV.

The international market has also developed a taste for The Cupcake Girls (27x30 min/two seasons), which follows two best friends on a hectic and hilarious journey to build a cupcake empire. The duo has been sold to Latin America (MGM/Casa Club TV), Russia (Intra Communications), the Nordic territories (MTV Finland; Discovery Norway; TV4 Sweden), Italy (Digicast/RCS Media Group), Estonia (Kanal 2), Poland (Zonemedia) and Hungary (Zonemedia).

Dinner Party Wars (26x60 min/two season), in which three larger-than-life couples pull out the stops to wine, dine — and undermine — their rivals, has been sold to the UK (Discovery), New Zealand (Living Channel), Finland (Channel Four), Poland (BBC Lifestyle) and Estonia (Kanal 2).

The Opener (19x60 min/two seasons) stars top TV chef David Adjey on a one-man crusade to help amateur restaurants survive — and thrive — in today’s cutthroat climate. The restaurant-rescue show has gone to UK (UKTV), the Nordic territories (Discovery for Scandinavia; Channel Four Finland), India (Real Global Broadcasting), France (Cuisine TV/SNC), Israel (Ananey), New Zealand (Living Channel), Poland (Canal+ Cyfrowy) and Estonia (Kanal 2) and in Iberia (Chello Multicanal/Canal Cocina).

Cineflix International President Paul Heaney said: “Food as an underlying theme shows no signs of getting tired for broadcasters all around the world, as is demonstrated by both the volume and geographical spread of these sales.”

Cineflix International is a leading independent distributor in the global television industry, working closely with major international broadcast partners and producers to provide brands and formats that have worldwide appeal. With more than 2000 hours of quality programming in our library, including factual, factual entertainment, formats and a soon-to-be-featured catalogue of scripted shows, our new programming is expanding at a rate of 600 hours every year.

For further information, please contact:

Cheryl Clarke at Mushroom Media on:
Tel: +44 (0) 207 582 5800