CEE Deals Hit Record High

Cineflix International reports record sales into Central and Eastern Europe (CEE), with more than 475 hours of factual, factual entertainment and formats sold in the first six months of 2011 alone.
This follows a buoyant year in 2010, which saw 300% growth on the previous year, underlining the region’s burgeoning appetite for quality factual content.
In the countdown to DISCOP East, more than 225 hours of content has been sold to leading Russian broadcasters and distributors, including CTC Media’s DTV Television, U7, 1HD-TV, Intra TV, Content Union/Klub 200/Zoopark, Artemedia Group and Russian Report.
Among the high-performing factual titles headed for Russia are Huge Moves, Mayday, Weird or What? With William Shatner, Python Hunters, Pitchin’ In, Extreme Poodles, Birth Stories, Tsunami Search and Rescue and Nuclear Meltdown.
In Ukraine, Direct Sight, the acquisition arm of UA Inter Media Group, has taken a 179-hour package of content, including Human Prey, Austin Stevens Adventures, Zero Hour, Birth Days, Love It or Lose It and The Last 10 Pounds Boot Camp.
The last year has seen escalating demand from CEE broadcasters for character-driven reality shows and entertainment-led content, according to Caroline Schroeter, Cineflix International’s Sales Manager for CIS, Ukraine, Baltics and the German-speaking territories. “They also respond to stringent storytelling and prefer shows that are edgy,” Schroeter added.
Recent sales to Estonia reflect this trend, with Kanal 2 acquiring the cons-meets-cuisine entertainment format Conviction Kitchen; Murder She Solved: True Crime, which pays homage to the female law-enforcement officers who hunt down killers; Sextuplets Take New York, which enters Victor and Digna Carpio’s world of extreme parenting; and Urban Legends, which brings to life far-fetched stories of city life — and asks the audience to guess which are fact and which are fiction.
Schroeter, a Russian speaker, who brokered the deals, said: “This is an incredibly exciting time to be involved in the CIS territories. In the last year, the region’s media landscape has been going through seismic changes, not just in terms of structure and market dynamics, but also in attitude and confidence. Today, broadcasters in these regions are only interested in quality content — because their audiences are no longer satisfied with second-rate product.
I believe this is why Cineflix International’s programming is in such demand: we offer the sort of fresh, challenging content that reflects the region’s new mood and mentality.”
Cineflix International is a leading independent distributor in the global television industry, working closely with major international broadcast partners and producers to provide brands and formats with worldwide appeal. With more than 2,000 hours of quality programming in our library, including factual, factual entertainment, formats and a soon-to-be-featured catalogue of scripted shows, our new programming is expanding at a rate of 600 hours every year.
For further information, please contact:

Cheryl Clarke at Mushroom Media on:
Tel: +44 (0)207 582 5800