Cineflix Further Expands Scripted Division with the Appointment of Sally Catto to Executive Vice President, Cineflix Studios

Cineflix Studios, the scripted division of international production and distribution company Cineflix Media, has named senior broadcast executive Sally Catto to the position of Executive Vice President, Cineflix Studios.  Catto is charged with building the scripted division in Canada and developing and overseeing Canadian programming, both drama and comedy.  Projects overseen by Catto will appeal to Canadian and international broadcasters alike.  Catto will report to Glen Salzman, CEO, Cineflix Media and Christina Wayne, President, Cineflix Studios.  Based in Vancouver, Catto joins Cineflix Studios this September.

“We’re so pleased to welcome Sally to what is rapidly becoming our dream team for scripted programming,” said Glen Salzman, CEO, Cineflix Media. “Cineflix has an outstanding reputation for factual shows, and now we’re broadening our relationships with Canadian broadcasters to include scripted content.  Her expertise, eye for talent, and collaborative approach make Sally the perfect person to accomplish this.”

"I'm delighted to join Glen, Christina, and the remarkably accomplished team at Cineflix," said Sally Catto, EVP, Cineflix Studios.  "Obviously Canada is a huge priority for Cineflix and I’m thrilled to work with the very talented creative community across this country – that’s always the most rewarding part of the job."

Most recently, Catto was Executive Director, Arts & Entertainment, English Television at CBC, where she was responsible for overseeing television drama, comedy, variety & performing arts, and children’s programming for the network including the highly rated Republic of Doyle and Heartland. Prior to that position, she was Creative Head, Television Drama at CBC.  In this role, Catto developed and oversaw production and delivery of original television drama including the critically acclaimed series Being Erica and Intelligence.

Earlier this month, Cineflix announced the appointment of Vlad Wolynetz to President of Production, Cineflix Studios, and signalled a major expansion of its UK operations with the appointment of Camilla Lewis to Managing Director of Cineflix Productions UK.

About Cineflix Studios

Cineflix Studios combines global broadcast and production partners, major talent, and key executives to develop and produce high-quality scripted programming for cable and broadcast outlets in Canada, the US, and around the world. Christina Wayne is President and Vlad Wolynetz is President of Production. The division is based out of New York and was established in July 2010. Cineflix Studios is a division of the international production and distribution company Cineflix Media.

About Cineflix Media Inc.

Cineflix Media Inc. is a leading international media company that is bringing together a mix of global broadcast and production partners, major talent and key executives to get top quality original content produced and distributed for television and other emerging platforms. Currently involved in the creation of more than 300 hours per year of multi-genre TV for international broadcasters, and with a rapidly expanding library of more than 2000 hours, Cineflix Media is a recognized leader in the industry with offices in Montreal, Toronto, London, Dublin and New York.

For more information, please contact:
Gabrielle Free
VP Communications and Publicity, Cineflix
Tel: 416 504-7317, ext 638
Cell: 416-220-0201