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Over-Protective Parents Watch Out! New Cineflix Reality Series Bubble Wrap Kids Premieres January 3 at 9 P.M. ET/PT on Slice

Many parents are over-protective, but some take worrying to shocking extremes. Enter Cineflix’s Bubble Wrap Kids, a new series hosted by Lenore Skenazy, a parenting expert, columnist, and Free-Range Kids founder. Premiering on Tuesday, January 3 at 9 p.m. ET/PT on Slice, the series follows Lenore as she goes head-to-head with helicopter parents addressing the over-the-top rules that are stifling their kids’ childhood experiences. From parents who won’t let their kids use forks and knives, ride bikes, or even leave the backyard, to parents who monitor their kids with walkie-talkies and video cameras, Lenore tackles it all.

In each episode, Lenore helps a different family loosen the reigns to let their kids reclaim their childhood, and parents - their sanity.  Lenore offers up advice, and takes each family through a series of challenges designed to push parents’ boundaries, give their family more freedom, and help their kids become independent adults.

“Our kids are safer and more competent than pop culture tells us,” said Lenore Skenazy, host of Bubble Wrap Kids. “I’ve dealt with many families who won’t allow their children to play outside or ride a bike. Basic things that are important staples in a person’s childhood are being stripped away due to a parent’s irrational worry and anxiety. Parents may not always be on-board with my approach, but their kids are ready to take on more and ready to prove it too.”

Dubbed “America’s Worst Mom” by international press when she let her nine-year-old ride the New York City subway by himself, newspaper columnist Lenore Skenazy was catapulted into the spotlight. Her feisty response was a blog, and best-selling book, Free-Range Kids: How to Raise Safe, Self-Reliant Children (Without Going Nuts with Worry). Now she’s helping parents go outside their over-protective comfort zones, one family at a time in Bubble Wrap Kids.

In the season premiere, differing parenting styles cause problems for a blended family as the two parents clash about how to raise their kids.  A struggling 10-year-old son fights for his childhood, longing to ride a bike, go to camp and even bathe himself.  Tune in as Lenore helps this family shed their child-rearing fears.

Produced by Cineflix (Free Kids) Inc. in association with Shaw Media, Astral Media and TLC International, Bubble Wrap Kids is executive produced by Simon Lloyd.

About Cineflix
Cineflix Media Inc. is a leading international media company that brings together global broadcast and production partners, major talent, and key executives to create top quality original content produced and distributed for television and other platforms. Currently producing more than 400 hours per year of multi-genre television for international broadcasters, and with a rapidly expanding library of 2500 hours, Cineflix Media is a recognized leader with offices in Montreal, Toronto, London, New York, LosAngeles, Vancouver, and Dublin.

About Shaw Communications Inc.
Shaw is a diversified communications and media company, providing consumers with broadband cable television, High-Speed Internet, Home Phone, telecommunications services (through Shaw Business), satellite direct-to-home services (through Shaw Direct) and engaging programming content (through Shaw Media). Shaw serves 3.4 million customers, through a reliable and extensive fibre network. Shaw Media operates one of the largest conventional television networks in Canada, Global Television, and 18 specialty networks including HGTV Canada, Food Network Canada, History Television and Showcase. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (Symbol: TSX – SJR.B, NYSE – SJR). For more information about Shaw, please visit www.shaw.ca.

For more information, please contact:

Ashley Applebaum                           
Cineflix            
416.504.7317 (ext. 489)        
aapplebaum@cineflix.com