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Cineflix Launches Industry Leading Instant Cash App

Cineflix and Shaw Media have teamed up with UK-based Intrasonics for the innovative new Instant Cash Trivia App as a companion to its popular TV series. The new app marks the first time North America viewers can play along with a TV series game show in real time from their mobile devices. By downloading the free Instant Cash Trivia App at www.tvtropolis.com and tuning into the broadcast, players can directly interact and engage with the show affording them a multiplatform gaming experience.

“The Instant Cash Trivia App is an incredible tool to increase audience engagement while watching the show,” said Meredith Duncan, Head of Digital for Cineflix. “We are thrilled to collaborate with our partners at Shaw Media in offering innovative content opportunities that enhance the viewing experience.”

“With more and more people using smartphones and tablets while watching TV, there is a huge opportunity for broadcasters to deliver great content that makes their shows even more engaging,” said Luc Jonker, CEO of Intrasonics. “We’re delighted to be helping Cineflix and Shaw Media deliver the first North American play along app, and it is a testament to its commitment to innovation that these companies are breaking new ground in TV broadcasting.”

Developed in association with Shaw Media, with funding from the Quebecor Fund, the Instant Cash Trivia App tests viewers at home with a mix of trivia and challenges, just like on Instant Cash. The app also marks the first North American television use of Intrasonics’ innovative second screen sync technology. The app is also available to Cineflix’s international Instant Cash broadcasters.

The Instant Cash Trivia App is available for episodes from Season 3 of the series and is available for download at www.tvtropolis.com.

About Cineflix Media Inc.
Cineflix Media Inc. is a leading international media company that brings together global broadcast and production partners, major talent, and key executives to create top quality original content produced and distributed for television and other platforms. Currently producing more than 400 hours per year of multi-genre television for international broadcasters, and with a rapidly expanding library of 2500 hours, Cineflix Media is a recognized leader with offices in Montreal, Toronto, London, New York, Los Angeles, Vancouver, and Dublin.

About Intrasonics Ltd.
Intrasonics Ltd is a Cambridge UK based company specializing in acoustic data hiding technologies. Mobile phones equipped with a software decoder are able to recover the data embedded in broadcast audio and act upon it. Intrasonics’ technology supports levels of interactivity between broadcast audio and consumers which have not been previously possible. Intrasonics’ technology is well protected by an extensive patent portfolio covering both the core technology and a variety of application areas. For further information, please visit: www.Intrasonics.com

About Shaw Communications Inc.
Shaw is a diversified communications and media company, providing consumers with broadband cable television, High-Speed Internet, Home Phone, telecommunications services (through Shaw Business), satellite direct-to-home services (through Shaw Direct) and engaging programming content (through Shaw Media). Shaw serves 3.4 million customers, through a reliable and extensive fibre network. Shaw Media operates one of the largest conventional television networks in Canada, Global Television, and 19 specialty networks including HGTV Canada, Food Network Canada, History Television and Showcase. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (Symbol: TSX – SJR.B, NYSE – SJR). For more information about Shaw, please visit www.shaw.ca.


For more information, contact:
Ashley Applebaum, Cineflix, 416-504-7317 ext. 489, aapplebaum@cineflix.com
Alison Salinas, 
Cineflix, 416-504-7317 ext. 615, asalinas@cineflix.com