W Network Launches Original Web Content Simultaneously on YouTube, Facebook and WNetwork.com with Property Brothers BroCam
W Network’s Property Brothers Drew and Jonathan Scott are giving fans an all-access, unedited, behind-the-scenes look at their lives between filming with BroCam, a collection of one to two minute webisodes. The first video will launch on W Network’s YouTube channel, WNetwork.com and on the W Network Facebook page on Tuesday, October 23 at 9 p.m. ET, following the live Facebook chat with Drew and Jonathan which will take place during that night’s Property Brothers episode.
“The Property Brothers series has an engaged audience that is active with social media and fans can’t get enough of Drew and Jonathan,” said Shelley Findlay, Vice President, Networks and Marketing, Women’s Television, Corus Entertainment. “W Network is excited to be working with Cineflix and the Property Brothers to create entertaining and original content that people can watch and share with friends.”
“Jonathan and I have always been very interactive with our fans through social media,” said Drew Scott. “We love that W Network has added so many levels of web-based media for interaction with our viewers. This is probably one of the reasons Jonathan gets no sleep.”
The Live Facebook chat will be promoted through on-air TV spots on W Network and an online ad campaign, as well as through Property Brothers social networks. The BroCam will be supported by an online ad buy through Google search. Integrated on-air Twitter hash tags also air throughout Property Brothers episodes encouraging viewers to participate in online conversations.
Property Brothers airs Tuesdays at 8 p.m. ET/PT. The new series, Buying and Selling with the Property Brothers, will premiere on W Network in January 2013. For more information about Property Brothers, please visit www.wnetwork.com/propertybrothers.
Property Brothers is produced by Cineflix (Property Brothers 3) Inc. in association with W Network. Buying and Selling with the Property Brothers is also produced by Cineflix (Buying & Selling with PB) Inc. in association with W Network.
About W Network
Watched by over 10 million viewers in an average month, W Network delivers compelling entertainment for women, ranging from blockbuster movies to popular dramas and lifestyle series. W has built a leadership position as “marketing to women experts” through its various research initiatives, including The Her Report.
About Corus Entertainment Inc.
Corus Entertainment Inc. is a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, television broadcasting, children’s book publishing, children’s animation and animation software. The Company’s multimedia entertainment brands include YTV, Treehouse, Nickelodeon (Canada), ABC Spark, W Network, OWN: Oprah Winfrey Network (Canada), CosmoTV, Sundance Channel (Canada), Movie Central, HBO Canada, Nelvana, Kids Can Press, Toon Boom and radio stations including CKNW AM 980, 99.3 The FOX, Country 105, 630 CHED, Q107 and 102.1 the Edge. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto Stock Exchange (CJR.B). Experience Corus on the web at www.corusent.com.
Cineflix Media Inc. is a leading international media company that is bringing together a mix of global broadcast and production partners, major talent and key executives to get top quality original content produced and distributed for television and other emerging platforms. Currently involved in the creation of more than 400 hours per year of multi-genre TV for international broadcasters, and with a rapidly expanding library of more than 2800 hours, Cineflix Media is a recognized leader in the industry with offices in Montreal, Toronto, London, New York, Los Angeles, and Dublin.
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