Tempting Fortune (Format)

A bold adventure format for the age of instant gratification, twelve strangers are dropped in the heart of a remote wilderness where an epic cash prize awaits. To keep the money, all they have to do is carry it across the finish line—without spending it. But that’s easier said than done. As their grueling trek unfolds—and as hunger and exhaustion set in—these road-weary adventurers come across some of the most tantalizing creature comforts on Earth, all offered at the world’s most exorbitant prices. And every time someone caves, there’s that much less for everyone to share.

Amid moral dilemmas, peer pressure, and extreme temptation, Tempting Fortune is a daring social experiment that features the ultimate test in willpower and self-restraint.

International Versions

UK

Season 1: Voltage TV for Channel 4 and Roku (6 x 60 min)

Season 2: Voltage TV and GroupM Motion Entertainment for Channel 4 (8 x 60 min)

Ratings

Channel 4’s #1 launch for 2023.

Season 1 more than doubled the channel average for the 16-34 demo with a 93% retention rate and a 91% completion rate.

Season 2 launch exceeded the C4 slot average by +56% for Adults 16-34 and +87% for Adults 16-24.

Italy

Season 1: Blu Yazmine for Sky Italia (6 x 90 min)

Mexico

Season 1: ACUNMEDYA for TV AZTECA (20 x 60 min)

Season 2: ACUNMEDYA for TV AZTECA (5 x 90 min + 20 x 60 min)

Ratings

Season 2 ranked as a top 10 show in Mexico.

Greece

Season 1: ACUNMEDYA for Skai TV (36 x 60 min)

Romania

Season 1: ACUNMEDYA for Kanal D (20 x 60 min)

Ratings

#2 show nationally when it premiered, exceeding the slot average by +48%.

Norway

Season 1: Monster AS for NRK (10 x 60 min)

Awards

2025 National Reality Television Awards, Best International Show winner

2024 Venice TV Awards, Reality TV winner

2023 Content Innovation Awards, Reality Show of the Year winner

2023 Rose d’Or Awards, Competition Reality nominee

2023 C21 International Format Awards, Best Competition Reality Format nominee

Take Me To The UK Version